We’ve seen plenty of homes get price cuts. It’s a way to coax buyers off the sideline. In most cases, those price reductions are in the range of, say, 5% to 10%.
However, this week’s most popular home on Realtor.com® took a completely different tack. It paid off with tens of thousands of clicks—and an offer.
This drastic reduction even caused us to do a double take.
A nondescript five-bedroom home in Central Florida home was originally listed on May 12 for $750,000. Two weeks later, it was reduced to $699,000. On June 15, it went down to $650,000. Exactly one month later, the agent pushed all the chips in and slashed the price to $300,000.
As far as we can tell, nothing about the home changed. It wasn’t wrecked by a storm or burned to the ground. It simply wasn’t selling. To reduce the price by more than 50% is a bold sales strategy.
Perhaps it’s a sign of the times or just a marketing tactic designed to spur a bidding war? Whatever the reason, it created plenty of buzz for a home that wasn’t attracting any interest.
In addition to pricing shenanigans in Florida, you also clicked on a midcentury modern home with an indoor pool in Pennsylvania, a riverfront antique in Maine, and a beautiful Craftsman home in Illinois.
For a full look at this week’s 10 most popular homes, scroll on down.
Why it’s here: From the custom wallpaper to the funky furniture, the quirky interior of this brick home isn’t for everyone.
The listing states the home “has been completely remodeled,” but a buyer must be prepared to love wallpaper—or know how to remove it. Built in 1932, this six-bedroom residence features original hardwood floors, built-ins, custom cabinetry, and an indoor adobe fireplace.
Why it’s here: This affordable and gorgeous midcentury modern home comes complete with its own indoor swimming pool.
Built in 1951, the three-bedroom house features plenty of windows to bring natural light. Standout features in the open concept home include a sitting area with a fireplace, a kitchen with peninsula seating, and a bilevel patio with a built-in fireplace.
Why it’s here: Located in the town made famous by “Home Town,” this three-bedroom home has been partly renovated.
Offered at a below-market price, the cute 2,236-square-foot abode needs a savvy buyer with vision and willingness to make the final touches.
Watch: Slam Dunk! Indiana House Comes With Its Own Basketball Court
Why it’s here: The price of this three-bedroom charmer reflects the TLC needed to restore the historic beauty.
The New England Cape’s history can still be seen in the wide-plank wood floors, built-ins, and fireplaces (five of them!). And if you’re looking for privacy, this 1,660-square-foot home sits on 17.5 acres on the Sheepscot River.
Why it’s here: It’s an authentic Spanish Mediterranean-style home in the Lone Star State.
From the arched doorways and beautiful tile to the ornamental ironwork and suspended circular staircase, this four-bedroom home has serious Spanish style. A second-floor balcony off the primary suite overlooks the pool and pool house.
Why it’s here: While the price of $16 per square foot is certainly attractive, the septic system on this four-bedroom home does not work. And buyer beware: The approved plans for a new install call for a strict low-flow tank.
Built in 1828, the 3,180-square-foot property is located near a busy highway and might be best suited for commercial use. The back porch may also need to be removed to accommodate the new septic system. No surprise: It’s being sold as is.
Why it’s here: This affordable six-bedroom Craftsman has been meticulously preserved over the years.
Built in 1920, the spacious residence features original oak woodwork, coffered ceilings, and dual staircases. Inspired by the Arts and Crafts movement of the early 1900s, the brick home also features curved walls and arched windows.
Why it’s here: This enormous five-bedroom antique comes with a cozy guest cottage and a pond.
Sitting on just over 3 acres, the home features two fireplaces, built-ins for storage, and other period details. Some minor fixes will be needed, but the kitchen was recently updated and now offers quartz countertops and a double wall oven.
Why it’s here: It’s a custom-built, California-style contemporary resembling a stylish fortress—in Scranton.
Built in 1995, the four-bedroom home features nearly 6,000 square feet of living space. From the interior glass walls to the walls of windows overlooking the yard, it was designed to bring in lots of natural light. The first floor features a primary suite and additional bedroom, while a spiral staircase leads to a loft area and two more bedrooms.
Why it’s here: It’s 60% off its initial list price of $750,000! And nothing seems to be wrong with the home!
The listing notes that the massive price reduction was a shift in “market pricing strategy.” It worked, because the home is now pending sale. We’ll see if the huge price cut led to a multiple-offer situation. In any case, the sellers are willing to take a bath on a place they bought in 2019 for $460,887.
As for the five-bedroom home, it is tucked inside a gated community and features modern amenities. Built in 2018, the house has 3,555 square feet of living space. There’s a gorgeous primary suite with a soaking tub, a kitchen with a butler’s pantry, and a lower level that could be transformed into an in-law suite.